# Role of GMEE in Ecosystem

Partners and web3 communities use GMEE tokens to gain exposure to web3-ready audiences across GAMEE's products. In a gamified way, partenr tokens/NFTs are distributed, driving user acquisition, engagement and opportunities for monetizable utility. 

<figure><img src="/files/WPSqKb3p03654w4zQl56" alt=""><figcaption><p>GMEE Token Utility for Partners</p></figcaption></figure>

| <p><strong>Arc8 Gamefest  Sponsorship /</strong><br><strong>Telegram gaming Sponsorships</strong></p> | <p>Partners stake / pay fee in GMEE to acquire web3 players with gamified distributions of tokens, NFTs, rewarded tasks and other perks. </p><p><br></p><p>Past collaboration examples include Atari x Quidd, Planet IX, Decentraland, Man City FC.</p><p><br></p> |
| ----------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
|                                                                                                       |                                                                                                                                                                                                                                                                    |
| **Partner Arcades**                                                                                   | <p>Custom gated game competitions for existing communities. Partner arcades are activated with GMEE tokens.</p><p></p><p>Trial collaborations examples include the Cool Cats NFT collection.</p><p><br></p>                                                        |

There are two potential routes for partners, depending on their needs.&#x20;

To acquire users for a web3 project, game, or NFT collection:

* partners become game sponsors and distribute tokens, and NFTs, or present rewarded tasks to GAMEE's audience, which results in brand exposure and user acquisition for their project&#x20;

To engage or monetize their existing audience:

* partners run a custom game activation exclusively for the partner community

In both cases, partners stake GMEE to run the event / pay event fees.

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